@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600;700&family=Instrument+Serif:ital@0;1&display=swap');

:root {
  --ink: #171413;
  --black: #0b0a0a;
  --cream: #fffaf3;
  --paper: #f7f1e9;
  --pink: #e9a6cc;
  --pink-soft: #f8dced;
  --lime: #d9f05a;
  --olive: #858f3f;
  --red: #ef4f52;
  --white: #fff;
  --muted: #685f5b;
  --line: rgba(23,20,19,.14);
  --shadow: 0 24px 70px rgba(35,22,19,.12);
  --radius: 28px;
  --max: 1240px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); font-family: 'DM Sans', sans-serif; background: var(--cream); overflow-x: clip; }
body.dashboard-page { --signal: #b63d78; --signal-soft: #f8edf3; --success: #2f6b4f; --success-soft: #eaf3ee; --warning: #8a5b18; --warning-soft: #f6efe3; background: #f4f2ef; }
a { color: inherit; }
button, input { font: inherit; }
button, a { -webkit-tap-highlight-color: transparent; }
img { display: block; max-width: 100%; }

.skip-link { position: fixed; left: 16px; top: -80px; background: var(--black); color: white; padding: 12px 18px; z-index: 999; }
.skip-link:focus { top: 16px; }
.dashboard-page :where(a,button,input):focus-visible, .document-page :where(a,button):focus-visible { outline: 3px solid #b63d78; outline-offset: 3px; }
.prototype-bar { background: var(--lime); color: var(--black); text-align: center; padding: 8px 16px; font-size: 12px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
.site-nav { position: sticky; top: 0; z-index: 50; backdrop-filter: blur(16px); background: rgba(255,250,243,.9); border-bottom: 1px solid var(--line); }
.nav-inner { max-width: var(--max); margin: auto; min-height: 78px; padding: 0 28px; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.brand-logo { width: 180px; height: auto; filter: none; }
.nav-links { display: flex; align-items: center; gap: 8px; }
.nav-link { text-decoration: none; color: #4e4743; padding: 10px 14px; border-radius: 999px; font-size: 14px; font-weight: 600; }
.nav-link:hover, .nav-link:focus-visible { background: var(--pink-soft); outline: none; }
.nav-cta, .button { display: inline-flex; align-items: center; justify-content: center; min-height: 48px; padding: 0 20px; border: 1px solid var(--black); border-radius: 999px; background: var(--black); color: white; text-decoration: none; font-weight: 700; transition: transform .2s ease, box-shadow .2s ease, background .2s ease; }
.button.secondary { background: transparent; color: var(--black); }
.button:hover, .button:focus-visible { transform: translateY(-2px); box-shadow: 0 10px 24px rgba(23,20,19,.16); outline: none; }
.eyebrow { display: inline-flex; align-items: center; gap: 8px; font-size: 12px; line-height: 1.2; font-weight: 700; letter-spacing: .11em; text-transform: uppercase; }
.eyebrow::before { content: ''; width: 8px; height: 8px; background: var(--red); border-radius: 50%; }
.serif { font-family: 'Instrument Serif', Georgia, serif; font-weight: 400; }
.section-shell { max-width: var(--max); margin: 0 auto; padding: 104px 28px; }
.section-heading { display: grid; grid-template-columns: minmax(0, .8fr) minmax(280px, .45fr); gap: 40px; align-items: end; margin-bottom: 42px; }
.section-heading h2 { font: 400 clamp(44px, 6vw, 78px)/.95 'Instrument Serif', Georgia, serif; margin: 12px 0 0; letter-spacing: -.035em; }
.section-heading p { margin: 0; color: var(--muted); font-size: 17px; line-height: 1.65; }

/* Landing */
.hero { overflow: hidden; background: linear-gradient(120deg, #f8dfec 0 54%, var(--lime) 54% 100%); }
.hero-grid { max-width: var(--max); margin: auto; min-height: 730px; padding: 56px 28px 70px; display: grid; grid-template-columns: .9fr 1.1fr; align-items: center; gap: 56px; }
.hero-copy h1 { margin: 18px 0 24px; font: 400 clamp(64px, 7.5vw, 108px)/.86 'Instrument Serif', Georgia, serif; letter-spacing: -.05em; max-width: 680px; }
.hero-copy h1 em { color: #65721e; font-weight: 400; }
.hero-copy p { max-width: 560px; font-size: 19px; line-height: 1.6; margin: 0 0 30px; color: #493f3b; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }
.hero-visual { position: relative; min-height: 610px; margin: 0; }
.hero-photo { position: absolute; inset: 0 10% 0 0; width: 90%; height: 100%; object-fit: cover; object-position: center 58%; border-radius: 210px 210px 32px 32px; box-shadow: var(--shadow); animation: hero-settle 9s cubic-bezier(.2,.7,.2,1) both; }
.product-pack { position: absolute; width: 31%; right: 0; bottom: -20px; transform: rotate(5deg); filter: drop-shadow(0 26px 26px rgba(36,20,26,.24)); z-index: 2; }
.hero-note { position: absolute; top: 40px; right: 0; width: 180px; background: white; padding: 18px; border-radius: 18px; transform: rotate(3deg); box-shadow: 0 14px 40px rgba(0,0,0,.12); z-index: 2; }
.hero-note strong { display: block; font-family: 'Instrument Serif'; font-size: 24px; line-height: 1; margin-bottom: 8px; }
.hero-note span { color: var(--muted); font-size: 12px; line-height: 1.4; }
@keyframes hero-settle { from { transform: scale(1.02); } to { transform: scale(1); } }
.story-strip { position: relative; min-height: 74px; display: grid; place-items: center; overflow: hidden; background: var(--black); color: white; border-block: 1px solid rgba(255,255,255,.14); padding: 16px 110px 16px 32px; }
.story-strip::before { content: ''; position: absolute; inset: 0; pointer-events: none; background: radial-gradient(circle at 50% 0,rgba(233,166,204,.11),transparent 48%); }
.story-rotator { position: relative; z-index: 1; width: min(820px,100%); min-height: 36px; display: grid; grid-template-columns: auto minmax(0,1fr); align-items: center; gap: 22px; }
.story-kicker { color: var(--pink); font-size: 10px; font-weight: 700; letter-spacing: .16em; text-transform: uppercase; }
.story-message { grid-column: 2; grid-row: 1; opacity: 0; transform: translateY(10px); font: 400 clamp(23px,3vw,34px)/1 'Instrument Serif', Georgia, serif; letter-spacing: -.015em; transition: opacity .55s cubic-bezier(.2,.7,.2,1), transform .55s cubic-bezier(.2,.7,.2,1); }
.story-message.is-active { opacity: 1; transform: translateY(0); }
.story-dots { position: absolute; z-index: 2; right: 34px; top: 50%; display: flex; gap: 6px; transform: translateY(-50%); }
.story-dots i { width: 5px; height: 5px; border-radius: 50%; background: rgba(255,255,255,.27); transition: width .4s ease, border-radius .4s ease, background .4s ease; }
.story-dots i.is-active { width: 22px; border-radius: 999px; background: var(--pink); }

.occasion-grid { display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); grid-template-rows: 560px; gap: 18px; }
.occasion-card { position: relative; overflow: hidden; border-radius: var(--radius); min-height: 280px; background: #ddd; box-shadow: 0 1px 0 rgba(23,20,19,.08); }
.occasion-card .occasion-photo { width: 100%; height: 100%; object-fit: cover; transition: transform .75s cubic-bezier(.2,.7,.2,1); }
.occasion-card:nth-child(1) .occasion-photo { object-position: center 72%; }
.occasion-card:nth-child(2) .occasion-photo { object-position: center 68%; }
.occasion-card:nth-child(3) .occasion-photo { object-position: center 64%; }
.occasion-card:hover .occasion-photo { transform: scale(1.025); }
.occasion-overlay { position: absolute; inset: 14px 14px auto; padding: 18px; border-radius: 20px; background: rgba(255,250,243,.92); backdrop-filter: blur(12px); }
.occasion-overlay small { text-transform: uppercase; letter-spacing: .1em; font-weight: 700; }
.occasion-overlay h3 { font: 400 28px/1.04 'Instrument Serif'; margin: 7px 0 0; }

.product-story { background: var(--pink-soft); }
.product-story-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 64px; align-items: center; }
.application-frame { position: relative; border-radius: 32px; overflow: hidden; min-height: 640px; background: #aaa; }
.application-frame img { width: 100%; height: 100%; object-fit: cover; position: absolute; inset: 0; }
.application-sticker { position: absolute; right: 20px; bottom: 20px; z-index: 2; width: 180px; padding: 18px; background: var(--lime); border-radius: 50%; aspect-ratio: 1; display: grid; place-items: center; text-align: center; font: 400 23px/1.02 'Instrument Serif'; transform: rotate(-6deg); }
.steps h2 { font: 400 clamp(48px, 6vw, 78px)/.95 'Instrument Serif'; margin: 14px 0 30px; }
.ritual-summary { max-width: 620px; margin: 0; padding: 28px 0; border-block: 1px solid rgba(23,20,19,.22); font: 400 clamp(24px,2.7vw,36px)/1.2 'Instrument Serif', Georgia, serif; }
.placement-row { display: flex; flex-wrap: wrap; gap: 9px; padding-top: 22px; }
.placement-row span { padding: 9px 13px; border: 1px solid rgba(23,20,19,.24); border-radius: 999px; font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: .07em; }

.reviews-block { background: var(--lime); overflow: hidden; }
.reviews-grid { display: grid; grid-template-columns: .75fr 1.25fr; gap: 70px; align-items: center; }
.reviews-intro h2 { font: 400 clamp(58px,7vw,96px)/.86 'Instrument Serif', Georgia, serif; letter-spacing: -.035em; margin: 18px 0 26px; }
.reviews-intro h2 em { font-weight: 400; color: #65721e; }
.reviews-intro p { max-width: 450px; font-size: 16px; line-height: 1.65; }
.review-stack { display: grid; gap: 18px; }
.review-stack-single { align-items: center; }
.review-card { margin: 0; padding: 34px; border: 1px solid rgba(23,20,19,.18); border-radius: 28px; background: rgba(255,250,243,.95); box-shadow: 0 18px 45px rgba(73,76,25,.11); }
.review-card-featured { padding: clamp(34px,5vw,62px); }
.review-card-offset { margin-left: 9%; }
.review-stars { color: #8d3f65; letter-spacing: .16em; font-size: 15px; }
.review-card blockquote { margin: 20px 0 28px; font: 400 clamp(27px,3vw,40px)/1.12 'Instrument Serif', Georgia, serif; }
.review-card figcaption { display: flex; justify-content: space-between; gap: 20px; align-items: end; padding-top: 18px; border-top: 1px solid var(--line); }
.review-card figcaption strong { font-size: 14px; }
.review-card figcaption span { color: var(--muted); font-size: 11px; text-align: right; }
.claim-note { margin-top: 26px; padding: 18px 20px; border: 1px solid rgba(23,20,19,.22); border-radius: 18px; font-size: 13px; line-height: 1.55; }

.reveal { opacity: 0; translate: 0 14px; transition: opacity .62s cubic-bezier(.2,.7,.2,1) var(--reveal-delay,0ms), translate .62s cubic-bezier(.2,.7,.2,1) var(--reveal-delay,0ms); }
.reveal.is-visible { opacity: 1; translate: 0 0; }

.beta-cta { background: var(--black); color: white; }
.beta-cta .section-shell { display: grid; grid-template-columns: 1fr auto; align-items: center; gap: 40px; }
.beta-cta h2 { font: 400 clamp(50px, 7vw, 90px)/.9 'Instrument Serif'; margin: 0; max-width: 760px; }
.beta-cta p { color: #c7bfba; max-width: 690px; line-height: 1.6; }
.beta-cta .button { background: var(--pink); color: var(--black); border-color: var(--pink); }
.shop-cta .eyebrow { color: var(--pink); margin-bottom: 18px; }
.shop-cta .eyebrow::before { background: var(--lime); }
.site-footer { background: #050505; color: #a9a29d; padding: 30px 28px; font-size: 12px; }
.footer-inner { max-width: var(--max); margin: auto; display: flex; justify-content: space-between; gap: 24px; flex-wrap: wrap; }
.footer-inner a { color: white; }

/* Dashboard */
.dashboard-nav { position: sticky; top: 0; z-index: 60; background: rgba(11,10,10,.93); color: white; backdrop-filter: blur(16px); border-bottom: 1px solid rgba(255,255,255,.12); }
.dashboard-nav .nav-inner { max-width: 1440px; min-height: 70px; }
.dashboard-brand { display: flex; align-items: center; gap: 14px; }
.dashboard-brand img { width: 128px; }
.dashboard-brand span { color: #a9a29d; font-size: 12px; padding-left: 14px; border-left: 1px solid #3a3634; }
.freshness { display: flex; align-items: center; gap: 8px; color: #c9c3bf; font-size: 12px; }
.freshness-dot { width: 9px; height: 9px; background: #aee85d; border-radius: 50%; box-shadow: 0 0 0 5px rgba(174,232,93,.12); }
.dashboard-layout { max-width: 1440px; margin: auto; padding: 26px 28px 80px; display: grid; grid-template-columns: 220px minmax(0,1fr); gap: 28px; }
.side-nav { position: sticky; top: 96px; align-self: start; display: grid; gap: 5px; }
.side-nav a { display: flex; align-items: center; gap: 10px; text-decoration: none; color: var(--muted); padding: 12px 14px; border-radius: 13px; font-size: 13px; font-weight: 600; }
.side-nav a:hover, .side-nav a:focus-visible { background: white; color: var(--black); outline: none; }
.side-nav .active { background: var(--black); color: white; }
.side-nav .badge { margin-left: auto; min-width: 22px; height: 22px; padding: 0 6px; display: grid; place-items: center; background: var(--pink); color: var(--black); border-radius: 999px; font-size: 10px; }
.dashboard-main { min-width: 0; }
.dashboard-header { display: flex; justify-content: space-between; gap: 32px; align-items: end; margin: 10px 0 28px; }
.dashboard-header h1 { font: 400 clamp(42px,5vw,68px)/.95 'Instrument Serif'; letter-spacing: -.035em; margin: 8px 0 0; }
.dashboard-header p { color: var(--muted); max-width: 450px; margin: 0; font-size: 14px; line-height: 1.6; }
.scope-chip { display: inline-flex; align-items: center; gap: 7px; background: #f3f0ed; color: #514a46; border: 1px solid #d8d1cc; border-radius: 999px; padding: 8px 12px; font-size: 11px; font-weight: 700; }
.grid { display: grid; gap: 16px; }
.grid.three { grid-template-columns: repeat(3, minmax(0,1fr)); }
.grid.two { grid-template-columns: repeat(2, minmax(0,1fr)); }
.card { background: white; border: 1px solid rgba(23,20,19,.1); border-radius: 22px; padding: 22px; box-shadow: 0 2px 12px rgba(23,20,19,.035); min-width: 0; }
.card.dark { background: var(--black); color: white; }
.dashboard-page .card.pink { background: white; }
.dashboard-page .card.lime { background: white; }
.card h2, .card h3 { margin-top: 0; }
.decision-card { min-height: 320px; display: flex; flex-direction: column; }
.card-kicker { display: flex; justify-content: space-between; gap: 10px; align-items: center; margin-bottom: 20px; color: var(--muted); font-size: 11px; font-weight: 700; text-transform: uppercase; letter-spacing: .08em; }
.card.dark .card-kicker { color: #aaa29d; }
.decision-card h2 { font: 400 29px/1.04 'Instrument Serif'; }
.decision-card p { color: var(--muted); font-size: 13px; line-height: 1.55; }
.card.dark p { color: #c6bfbb; }
.priority-card { border-top: 4px solid var(--signal); }
.interactive-card { position: relative; cursor: pointer; transition: border-color .2s ease, box-shadow .2s ease, transform .2s ease; }
.interactive-card:hover, .interactive-card:focus-within { border-color: var(--signal); box-shadow: 0 14px 35px rgba(45,31,38,.11); transform: translateY(-2px); outline: none; }
.card-hit-area { position: absolute; inset: 0; z-index: 1; border-radius: inherit; }
.interactive-card .source-button { position: relative; z-index: 2; }
.card-action { margin: 15px 0 2px; padding: 12px 0 0; border-top: 1px solid currentColor; border-color: rgba(23,20,19,.12); display: grid; gap: 4px; }
.card.dark .card-action { border-color: rgba(255,255,255,.16); }
.card-action strong { color: var(--signal); font-size: 9px; letter-spacing: .1em; text-transform: uppercase; }
.card.dark .card-action strong { color: #efb3d2; }
.card-action span { font-size: 11px; line-height: 1.45; }
.card-footer { margin-top: auto; display: flex; justify-content: space-between; gap: 12px; align-items: center; padding-top: 18px; }
.confidence { display: inline-flex; padding: 7px 10px; background: rgba(23,20,19,.07); border-radius: 999px; font-size: 10px; font-weight: 700; }
.card.dark .confidence { background: rgba(255,255,255,.1); }
.source-button { border: 0; background: transparent; padding: 8px 0; color: inherit; text-decoration: underline; text-underline-offset: 3px; cursor: pointer; font-size: 11px; font-weight: 700; }
.section-block { margin-top: 46px; scroll-margin-top: 100px; }
.block-header { display: flex; justify-content: space-between; gap: 30px; align-items: end; margin-bottom: 17px; }
.block-header h2 { margin: 0; font: 400 39px/1 'Instrument Serif'; }
.block-header p { margin: 0; color: var(--muted); max-width: 520px; font-size: 13px; line-height: 1.55; }

.intel-layout { display: grid; grid-template-columns: 1.15fr .85fr; gap: 16px; }
.position-map { position: relative; height: 430px; padding: 24px 18px 52px 58px; border-radius: 18px; background: #faf9f7; overflow: hidden; }
.position-map::before, .position-map::after { content: none; }
.position-map > .map-dot { z-index: 2; }
.position-map::marker { display: none; }
.axis-y-title { position: absolute; left: 8px; top: 50%; transform: translateY(-50%) rotate(-90deg); transform-origin: center; color: var(--muted); font-size: 9px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; white-space: nowrap; }
.axis-y-ticks { position: absolute; left: 40px; top: 24px; bottom: 50px; display: flex; flex-direction: column; justify-content: space-between; color: #7c746f; font-size: 9px; }
.axis-y-ticks span::after { content: ''; position: absolute; left: 27px; right: -470px; border-top: 1px solid rgba(23,20,19,.08); }
.axis-x-ticks { position: absolute; left: 60px; right: 18px; bottom: 12px; display: grid; grid-template-columns: repeat(4,1fr); color: #6b625e; font-size: 8px; font-weight: 700; text-align: center; }
.map-dot { position: absolute; transform: translate(-50%,-50%); min-width: 94px; min-height: 44px; padding: 7px 10px; border-radius: 999px; background: white; border: 1px solid var(--line); box-shadow: 0 8px 18px rgba(0,0,0,.08); font-size: 10px; font-weight: 700; text-align: center; cursor: pointer; }
.map-dot span, .map-dot small { display: block; }
.map-dot small { margin-top: 2px; color: var(--muted); font-size: 7px; font-weight: 600; }
.map-dot.subject small { color: #c9c1bd; }
.map-dot.subject { background: var(--black); color: white; border-color: var(--black); min-width: 100px; }
.map-dot[data-id='bestieez'] { left: 68%; top: 40%; }
.map-dot[data-id='kt'] { left: 27%; top: 70%; }
.map-dot[data-id='bodyglide'] { left: 13%; top: 78%; }
.map-dot[data-id='blistape'] { left: 62%; top: 58%; }
.map-dot[data-id='preheels'] { left: 84%; top: 49%; }
.map-dot[data-id='footpetals'] { left: 88%; top: 14%; }
.unplotted-note { margin-top: 8px; padding: 10px 12px; border: 1px dashed #c9c1bb; border-radius: 12px; color: var(--muted); font-size: 10px; }
.unplotted-note .source-button { margin-left: 5px; }
.insight-stack { display: grid; gap: 12px; }
.change-item { display: grid; grid-template-columns: 50px 1fr; gap: 14px; padding: 15px 0; border-top: 1px solid var(--line); }
.change-item:first-child { border-top: 0; padding-top: 0; }
.change-date { width: 44px; height: 44px; border-radius: 13px; background: var(--paper); display: grid; place-items: center; text-align: center; font-size: 9px; font-weight: 700; }
.change-item h3 { margin: 0 0 5px; font-size: 14px; }
.change-item p { margin: 0; color: var(--muted); font-size: 12px; line-height: 1.5; }
.watch-action { display: block; margin-top: 8px; color: #3d3734; font-size: 10px; line-height: 1.4; }

.pricing-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: 16px; }
.price-table { width: 100%; border-collapse: collapse; font-size: 12px; }
.price-table th { color: var(--muted); text-align: left; padding: 0 9px 12px; font-size: 9px; text-transform: uppercase; letter-spacing: .08em; }
.price-table td { padding: 14px 9px; border-top: 1px solid var(--line); vertical-align: top; }
.price-table strong { display: block; font-size: 13px; }
.price-table span { color: var(--muted); font-size: 10px; }
.price-highlight { color: #8b2c65; font-weight: 700; }
.assumption { padding: 14px; border-radius: 14px; background: var(--paper); margin-top: 10px; font-size: 11px; line-height: 1.5; }
.scenario-list { display: grid; gap: 10px; }
.scenario { border: 1px solid var(--line); border-radius: 16px; padding: 15px; }
.scenario.recommended { background: var(--signal-soft); border-color: #deb2c7; }
.scenario h3 { font-size: 14px; margin: 0 0 6px; }
.scenario p { color: var(--muted); font-size: 11px; margin: 0; line-height: 1.5; }
.scenario strong { display: block; margin-top: 9px; color: #514944; font-size: 9px; line-height: 1.4; }
.scenario-status { display: inline-flex; margin-bottom: 7px; color: var(--warning); font-size: 9px; font-weight: 700; letter-spacing: .07em; text-transform: uppercase; }
.scenario.recommended .scenario-status { color: var(--signal); }

.segment-tabs, .campaign-tabs { display: flex; gap: 8px; overflow-x: auto; padding-bottom: 12px; }
.tab { border: 1px solid var(--line); background: white; border-radius: 999px; padding: 10px 14px; white-space: nowrap; cursor: pointer; font-size: 11px; font-weight: 700; color: #5e5753; }
.tab.active { background: var(--black); color: white; border-color: var(--black); }
.segment-panel { display: grid; grid-template-columns: .8fr 1.2fr; gap: 16px; }
.segment-hero { min-height: 470px; padding: 26px; border-radius: 22px; background: #1a1817; color: white; position: relative; overflow: hidden; display: flex; flex-direction: column; }
.segment-hero::after { content: none; }
.segment-hero h3 { font: 400 44px/1 'Instrument Serif'; margin: 18px 0; position: relative; z-index: 1; }
.segment-hero p { color: #d4ceca; font-size: 13px; line-height: 1.55; max-width: 360px; position: relative; z-index: 1; }
.evidence-gates { display: grid; gap: 7px; margin-top: auto; }
.gate-summary { display: grid; gap: 3px; margin-bottom: 4px; }
.gate-summary span { color: #aaa29d; font-size: 9px; text-transform: uppercase; letter-spacing: .08em; }
.gate-summary strong { font-size: 12px; }
.gate { display: grid; grid-template-columns: 24px 1fr; gap: 9px; align-items: center; padding: 9px; border: 1px solid #3a3634; border-radius: 12px; }
.gate > span { width: 24px; height: 24px; display: grid; place-items: center; border-radius: 50%; background: #36312f; font-size: 9px; font-weight: 700; }
.gate.met > span { background: var(--success); }
.gate strong, .gate small { display: block; }
.gate strong { font-size: 10px; }
.gate small { color: #aaa29d; font-size: 9px; line-height: 1.35; }
.evidence-columns { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.evidence-box { background: white; border: 1px solid var(--line); border-radius: 18px; padding: 18px; }
.evidence-box h4 { margin: 0 0 12px; font-size: 11px; text-transform: uppercase; letter-spacing: .08em; }
.evidence-box ul { padding-left: 17px; margin: 0; }
.evidence-box li { margin: 0 0 10px; color: var(--muted); font-size: 12px; line-height: 1.45; }
.next-validation { grid-column: span 2; background: var(--warning-soft); border: 1px solid #e4d4b8; border-radius: 18px; padding: 18px; }
.next-validation strong { display: block; font-size: 11px; text-transform: uppercase; letter-spacing: .08em; margin-bottom: 8px; }
.next-validation p { margin: 0; font-size: 13px; line-height: 1.5; }

.campaign-panel { display: grid; grid-template-columns: 300px minmax(0,1fr); gap: 16px; }
.campaign-summary { padding: 26px; border-radius: 22px; background: var(--black); color: white; align-self: start; position: sticky; top: 94px; }
.campaign-summary h3 { margin: 18px 0 12px; font: 400 42px/1 'Instrument Serif'; }
.campaign-summary .campaign-question { color: #c8c1bd; font-size: 12px; line-height: 1.55; }
.campaign-summary blockquote { margin: 28px 0; padding-top: 20px; border-top: 1px solid #3b3734; font: 400 26px/1.08 'Instrument Serif'; }
.campaign-summary .source-button { color: #efb3d2; }
.campaign-workbench { display: grid; gap: 12px; }
.test-comparison { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.test-comparison article { padding: 18px; border: 1px solid var(--line); border-radius: 18px; background: white; }
.test-comparison .variant { border-color: #d9a9c0; background: var(--signal-soft); }
.test-comparison span, .test-comparison strong { display: block; }
.test-comparison span { margin-bottom: 8px; color: var(--muted); font-size: 9px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
.test-comparison strong { font-size: 12px; line-height: 1.45; }
.creative-storyboard { display: grid; grid-template-columns: repeat(3,1fr); gap: 10px; }
.story-frame { margin: 0; min-width: 0; overflow: hidden; border: 1px solid var(--line); border-radius: 18px; background: white; }
.story-frame img { width: 100%; aspect-ratio: 4/3; object-fit: cover; background: #f3efea; }
.story-frame:nth-child(3) img[src*="package"] { object-fit: contain; padding: 14px; }
.story-frame figcaption { display: grid; gap: 5px; padding: 13px; }
.story-frame small { color: var(--signal); font-size: 8px; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
.story-frame strong { font-size: 11px; line-height: 1.3; }
.story-frame span { color: var(--muted); font-size: 9px; line-height: 1.4; }
.campaign-decision-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: 12px; }
.campaign-footer { padding: 18px; border: 1px solid var(--line); border-radius: 18px; background: white; }
.campaign-footer p { margin: 0 0 8px; color: var(--muted); font-size: 11px; line-height: 1.5; }
.campaign-footer .button { margin-top: 10px; }
.campaign-visual { min-height: 610px; border-radius: 22px; overflow: hidden; position: relative; background: var(--black); }
.campaign-visual img { width: 100%; height: 100%; object-fit: cover; opacity: .88; }
.campaign-visual-copy { position: absolute; inset: auto 18px 18px; background: rgba(11,10,10,.88); color: white; padding: 20px; border-radius: 18px; backdrop-filter: blur(12px); }
.campaign-visual-copy small { color: var(--lime); font-weight: 700; text-transform: uppercase; letter-spacing: .08em; }
.campaign-visual-copy h3 { font: 400 32px/1 'Instrument Serif'; margin: 9px 0; }
.campaign-visual-copy p { margin: 0; color: #cbc4c0; font-size: 11px; line-height: 1.5; }
.campaign-details { display: grid; gap: 12px; }
.detail-card { background: white; border: 1px solid var(--line); border-radius: 18px; padding: 18px; }
.detail-card h4 { margin: 0 0 8px; font-size: 10px; text-transform: uppercase; letter-spacing: .08em; color: var(--muted); }
.detail-card p { margin: 0; font-size: 13px; line-height: 1.55; }
.detail-card ul { padding-left: 17px; margin: 0; }
.detail-card li { margin: 7px 0; color: var(--muted); font-size: 11px; line-height: 1.45; }
.learning-loop { display: grid; grid-template-columns: repeat(5,1fr); gap: 8px; align-items: stretch; }
.loop-step { background: var(--paper); border-radius: 12px; padding: 13px; font-size: 10px; font-weight: 700; position: relative; }
.loop-step:not(:last-child)::after { content: '→'; position: absolute; right: -8px; top: 50%; transform: translateY(-50%); z-index: 2; }

.context-support { display: grid; grid-template-columns: 1.15fr .85fr; gap: 40px; align-items: center; padding: 34px; border-radius: 24px; background: var(--black); color: white; }
.context-support h2 { margin: 10px 0 12px; max-width: 660px; font: 400 42px/1 'Instrument Serif'; }
.context-support p { margin: 0; max-width: 630px; color: #bbb3af; font-size: 12px; line-height: 1.6; }
.context-support .eyebrow::before { background: #efb3d2; }
.context-prompts { display: grid; gap: 8px; }
.context-prompts span { padding: 13px 15px; border: 1px solid #3f3a37; border-radius: 14px; color: #e6dfdb; font-size: 11px; line-height: 1.45; }

.source-ledger { display: grid; gap: 9px; }
.source-row { display: grid; grid-template-columns: 1fr auto; gap: 20px; align-items: center; border-top: 1px solid var(--line); padding: 13px 0; }
.source-row:first-child { border-top: 0; }
.source-row strong { display: block; font-size: 12px; }
.source-row span { color: var(--muted); font-size: 10px; }
.source-row a { font-size: 10px; font-weight: 700; }

.error-banner { display: none; background: #ffe3e3; border: 1px solid #f5a0a0; color: #7a2424; padding: 14px 18px; border-radius: 14px; margin: 12px 0; font-size: 12px; }
.error-banner.show { display: block; }
.modal-backdrop { position: fixed; inset: 0; background: rgba(0,0,0,.52); z-index: 100; display: none; padding: 20px; }
.modal-backdrop.open { display: grid; place-items: center; }
.source-modal { width: min(680px,100%); max-height: 84vh; overflow-y: auto; background: white; border-radius: 24px; padding: 26px; box-shadow: 0 30px 100px rgba(0,0,0,.3); }
.modal-header { display: flex; justify-content: space-between; gap: 20px; }
.modal-header h2 { font: 400 38px/1 'Instrument Serif'; margin: 0; }
.close-modal { width: 42px; height: 42px; border: 1px solid var(--line); background: white; border-radius: 50%; cursor: pointer; font-size: 20px; }
.modal-meta { display: flex; gap: 8px; flex-wrap: wrap; margin: 18px 0; }
.modal-meta span { background: var(--paper); border-radius: 999px; padding: 7px 10px; font-size: 10px; }
.source-modal li { margin-bottom: 10px; color: var(--muted); font-size: 13px; line-height: 1.5; }
.source-modal a { word-break: break-all; }

@media (max-width: 1050px) {
  .hero-grid { grid-template-columns: 1fr 1fr; gap: 30px; }
  .hero-visual { min-height: 520px; }
  .occasion-grid { grid-template-columns: repeat(3,minmax(0,1fr)); grid-template-rows: 480px; }
  .occasion-overlay h3 { font-size: 24px; }
  .dashboard-layout { grid-template-columns: 1fr; }
  .side-nav { position: static; display: flex; overflow-x: auto; }
  .side-nav a { white-space: nowrap; }
  .intel-layout, .pricing-grid { grid-template-columns: 1fr; }
  .campaign-panel { grid-template-columns: 260px minmax(0,1fr); }
}

@media (max-width: 760px) {
  .prototype-bar { padding: 7px 12px; font-size: 10px; line-height: 1.35; }
  .nav-inner { width: 100%; max-width: 100vw; padding: 0 16px; min-height: 64px; gap: 8px; }
  .brand-logo { width: 118px; }
  .nav-links { min-width: 0; max-width: calc(100vw - 170px); }
  .nav-links .nav-link { display: none; }
  .nav-cta { min-height: 40px; padding: 0 13px; font-size: 0; white-space: nowrap; }
  .nav-cta::before { content: 'Shop ↗'; font-size: 11px; }
  .hero { background: linear-gradient(155deg,#f8dfec 0 60%,var(--lime) 60%); }
  .hero-grid { width: 100%; max-width: 100vw; grid-template-columns: minmax(0,1fr); padding: 38px 18px 58px; min-height: auto; gap: 34px; }
  .hero-grid > *, .hero-copy { min-width: 0; max-width: 100%; }
  .hero-copy h1 { font-size: clamp(58px,16vw,68px); line-height: .9; }
  .hero-copy h1 em { display: block; }
  .hero-copy p { max-width: 100%; font-size: 16px; overflow-wrap: anywhere; }
  .hero-visual { min-height: 540px; }
  .hero-photo { inset-right: 6%; width: 94%; border-radius: 140px 140px 26px 26px; }
  .product-pack { width: 37%; bottom: -14px; }
  .hero-note { right: 0; top: 20px; width: 145px; }
  .story-strip { min-height: 96px; padding: 16px 18px 27px; }
  .story-rotator { width: 100%; min-height: 47px; grid-template-columns: 1fr; gap: 6px; text-align: center; }
  .story-kicker { grid-row: 1; }
  .story-message { grid-column: 1; grid-row: 2; padding: 0 4px; font-size: clamp(21px,6vw,27px); white-space: normal; }
  .story-dots { right: 50%; top: auto; bottom: 10px; transform: translateX(50%); }
  .section-shell { padding: 76px 18px; }
  .section-heading { grid-template-columns: 1fr; gap: 20px; }
  .section-heading h2 { font-size: 52px; }
  .occasion-grid { display: grid; grid-template-columns: 1fr; grid-template-rows: repeat(3,430px); }
  .occasion-card:nth-child(1) .occasion-photo { object-position: center 75%; }
  .occasion-card:nth-child(2) .occasion-photo { object-position: center 70%; }
  .occasion-card:nth-child(3) .occasion-photo { object-position: center 67%; }
  .product-story-grid, .reviews-grid { grid-template-columns: 1fr; }
  .application-frame { min-height: 500px; }
  .application-sticker { width: 145px; right: 12px; bottom: 16px; padding: 14px; font-size: 19px; }
  .reviews-grid { gap: 42px; }
  .review-card-offset { margin-left: 0; }
  .review-card { padding: 25px; }
  .review-card figcaption { display: grid; }
  .review-card figcaption span { text-align: left; }
  .beta-cta .section-shell { grid-template-columns: 1fr; }
  .dashboard-brand span { display: none; }
  .freshness span:last-child { display: none; }
  .dashboard-layout { width: 100%; max-width: 100vw; grid-template-columns: minmax(0,1fr); padding: 16px 14px 60px; overflow: hidden; }
  .side-nav { width: 100%; max-width: 100%; min-width: 0; }
  .dashboard-main { width: 100%; max-width: 100%; min-width: 0; }
  .dashboard-header { display: block; }
  .dashboard-header h1 { max-width: 100%; overflow-wrap: anywhere; }
  .dashboard-header p { margin-top: 14px; }
  .grid.three, .grid.two { grid-template-columns: 1fr; }
  .card, .decision-card { width: 100%; max-width: 100%; overflow: hidden; }
  .card-footer { flex-wrap: wrap; }
  .confidence { max-width: calc(100% - 84px); }
  .block-header { display: block; }
  .block-header p { margin-top: 9px; }
  .segment-panel, .campaign-panel, .context-support { grid-template-columns: 1fr; }
  .segment-hero { min-height: 360px; }
  .evidence-columns { grid-template-columns: 1fr; }
  .next-validation { grid-column: auto; }
  .campaign-visual { min-height: 500px; }
  .campaign-summary { position: static; }
  .test-comparison, .creative-storyboard, .campaign-decision-grid { grid-template-columns: 1fr; }
  .story-frame { display: grid; grid-template-columns: 120px 1fr; }
  .story-frame img { height: 100%; aspect-ratio: 1; }
  .learning-loop { grid-template-columns: 1fr; }
  .loop-step:not(:last-child)::after { content: '↓'; right: auto; left: 50%; top: auto; bottom: -9px; transform: translateX(-50%); }
  .position-map { height: 350px; }
  .price-table { font-size: 10px; }
  .price-table th:nth-child(3), .price-table td:nth-child(3) { display: none; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .reveal { opacity: 1; translate: none; }
}